“Experience Optimization” missing from Sitecore LaunchPad

When it comes to Content Testing and Personalization in Sitecore, Experience Optimization App is quite powerful. And this App is available in the Sitecore LaunchPad, Content Editor and Experience Editor Interfaces.

However, “Experience Optimization” Application will be missing from you LaunchPad or the Application URL may not work, in any of the following scenarios:

1. Sitecore.ContentTesting.config Configuration Disabled – Navigate to your /admin/ShowConfig.aspx page to review Content Testing configurations are patched through correctly. If not, the Configuration file will need to be enabled.
2. ContentTesting.AutomaticContentTesting.Enabled is set to “false” in the Sitecore.ContentTesting.config file.
3. Core DB entry missing: Navigate to the following Content Tree location in the Core DB and review if Experience Optimization Application Item is missing:
   /sitecore/client/Applications/Launchpad/PageSettings/Buttons/Marketing/Experience Optimization

4. Appropriate Security Role not assigned: Here are the set of Roles that need to be assigned to a Sitecore User Account to gain access to Experience Optimization

• Authoring – enables the creation, running, and editing of tests.You typically assign this role to content authors and marketers.
• Analytics Advanced Testing – contains the same access as the Authoring role, plus additional tabs and controls.You typically assign this role to marketing analysts.
• Analytics Management Reporting – has full access to all content testing dashboards and historical reports and cannot create tests.You typically assign this role to marketing directors.

An administrator can also add security roles to individual users to give them access to Experience Optimization

Experience Optimization Application URL https://{sc_instance}/sitecore/client/Applications/ContentTesting/ExperienceOptimization/Dashboard

Outcome

Hope this was helpful!